Ruby has joined Short Circuit as our Digital Marketing Officer. To implement strategies that promote our initiatives and expand brand awareness across social, email, and website channels. Ruby is freelance, also working with Bard Scotland, a retail and gallery space championing Scottish craft and design. Prior to her freelance career, she worked in marketing and content roles at an interior design studio, a fabric manufacturer, and an advertising agency. She is interested in user needs and behaviour, rooting her decision-making in research and data. Creating digital content that resonates with audiences and amplifies the creative industries and experiences of communities here in Scotland.
Her practice also incorporates textile design, which she studied at The Glasgow School of Art, and user experience design, which she studied remotely in 2022. Collaborating with 3D designers and creative technologists to produce immersive and multi-sensory work. Exploring the relationship between physical and digital experiences.